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The stand-out quality of thick brows on women can be useful in situations which require women to make an impression, such as meeting someone for the first time, being considered for a job promotion, modeling during a photo shoot, etc. Co-author Sadr goes as far as to compare the thick brow movement of today to the popularization of shoulder pads on women’s suits in the 1980s–both trends were statements of female empowerment through the use of masculinizing features.